The idea of the campaign was to see people in the foreground with the city in the background, focusing on the individual as the protagonist of history and agent of change. From this perspective it is also possible to see the clear sky on the top, in contrast to the pollution fog that large cities generate and that is not so visible when we are inserted in it.

The bike in this context presents itself as a sustainable and necessary mean of transport. The movements of the models show lightness, flexibility and freedom. These ideas are evoked in Velo's products conveying what the company believes.